1. Goals and objectives

Setting measurable goals to fit your business can help you reach business objectives.

2. Market research

+ Set target market and build customers’ personas

+ Analyse competitors to know what they do and leverage your unique offerings

+ Do a SWOT analysis to position your business on the market

3. Strategies: Identify what should be done to meet the objectives

+ Content plan: Content must be in line with your audience and platforms that are relevant.

+ The core message should be clear, make it stand out 

+ Brand promise: your brand is a statement of who you are and what you do

+ Keyword plan: clear SEO identification, have a good keyword plan

+ Website audit allows your business to improve the site and enhance user experience

+ Social media channels: choose the platforms that are most relevant for your target audience and create templates that “live” your brand in design and colour.

4. Services and prices

+ Be clear on your pricing in line with the value of offering service

+ Highlight the features of your product/ service that differ from your competitors

5. Budget

Manage spending on marketing activities to measure the results

6. Timing

Set a timeframe to achieve the objectives 

So ask yourself, how much of this do you currently have in place and how often do you review your marketing plan? We recommend a monthly review of marketing activities to know what is working and what is not.