In a paper published in Psychological Science, Hyunjin Song and Norbert Schwarz suggest that small changes in menu fonts can significantly alter people's perceptions of dishes' complexity and value. The article also concluded with the recommendation that if restaurant owners want to give consumers the impression, they should consider styling their menu. 

In addition, an article BBC Future stated that the words used to describe the food are equally as important as the fonts. Words have tremendous power over our food choice. Giving dishes descriptive names can increase sales by up to 27% in some cases. For example, a “grass-fed Aberdeen Angus fillet with thick-cut rosemary fries” sounds much more appetising than a simple “steak and chips”, doesn’t it?

If you’d like help choosing the right menu fonts or advise on menu design for your restaurant, contact us today for more information.