There are some tips on how to create copy that people will take time to read:

1. Keep the content short 

Keep it short and clear, make your point right in the beginning and give the audiences a reason to read more. 

2. Have a call to action (CTA)
If your copy tells the audiences why they need your product or service, give them a “what’s next” option. Help the potential customers to know what they need to do to know more, or to make the purchase.

3. Create urgency (FOMO - fear of missing out)
Make people feel as if they’re about to miss out on or lose a great opportunity. Offering something people want and setting a deadline or creating scarcity are powerful ways to drive conversions and sales.

4. Make it about the solution, not the product

Instead of focusing on the benefits of the product/ service that could bring to the audiences’ lives, many marketers just focus on how great the product/ service is. If we focus on problem solution instead of the product, the message will resonate very strongly in the customer’s head and that is what will trigger the sale.

Get in touch and we can give your copy an audit or create a new copy for you.