In addition, make sure your content is visual. Images, videos, and infographics are more engaging than plain text. Using visual content in your marketing strategy can help you attract more attention, more shareable, and increase reach.

Here’s a checklist that your content should focus on: 

• Does your content solve audiences’ challenges?
• Does your content address specific pain points?
• Do you have some tips to share, so they’ll understand what they need to solve their problems? 
• Do you consistently show up to provide useful and relevant content on your page?

Once you’re able to attract your target audience to your page, they’ll discover more about your product or services. In this way, they would be able to analyse whether your services or products are the right fit for them.

Get in touch and we can give your copy an audit or create a new copy for you.