Who are your best brand advocates?
For most organizations, your best brand advocates will fall into one of these groups of people:
- Executive leadership
- Company partners
- Employees of your organization
- Customers that use your product or services
They are people who love and believe in your brand, mission, product, and services. Their friends, family, and other influential people will start to notice the brand and it will eventually increase the brand’s recognition among the general public.
By utilizing a brand advocacy strategy, you’ll focus on the power of your advocates to reach more people online and in person. Unlike traditional word of mouth, advocates are happy to mention positive experiences to their network of friends via:
- Social media sharing
- User-generated content
- Customer referrals
- Online reviews
To potential customers who see that, it is way more genuine and there is less suspiciousness about the intentions that these advocates are not being paid to promote. As we mentioned above, sometimes we can target our ideal customer for FREE. This is where brand advocates come in.
