It also indicates where your performance gaps are compared to the competitors’ websites and gives you the clarity to make marketing decisions. An audit will allow you to see:

+ Your website rankings and traffic data

+ Design, content, and page speed performance

+ Usability across different devices

+ What keywords you are rankings for, and which ones are not performing?

The main purpose of a website audit is to identify issues that need to be fixed to improve the site’s usability and user experience, rank higher on Google and other relevant search engines, and increase the conversion rate. It also helps to identify potential problems that may cause loss of traffic or rankings such as speed issues, broken links, or syntax errors.

The better optimized your website is, the more traffic your website gets. Have you ever asked yourself whether your website needs an audit to provide the right value to users to convert them into leads?