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RHC - Marketing Services

Red Hot Chili

Easy Ways To Organically Grow Your Email List

Published: 04-05-2023

Email marketing is one of the most important channels for B2B No matter what kind of business, building an email list is the key to growing sales. Email marketing allows you to regularly keep in touch with customers and website visitors. Studies show that buyers appreciate being kept up to date with the latest products and promos. People opt-in to your email list because they are interested in what you offer and this really improves the conversion rate.

It may take a while to build an email list. Here are some easy ways to organically grow your email list

1. Publish high-quality blogs and great content on social media

Like blogging, offering advanced content – eBooks, infographics, and case studies that are relevant to your target audience increases the chances of someone subscribing to receive more.

2. Add a “Subscribe To Newsletter” form in the footer of the website

Many website visitors go right to the footer to find what they need, so why not offer them a quick way to subscribe there? Just a form filed with the email address and the visitors can quickly subscribe.

3. Ask for email addresses in the contact us form.

Simply adding a checkbox to the contact us form provides visitors with a quick and easy way to subscribe to your site. 

4. Offer exclusive discounts during holiday

Holiday offers are the biggest revenue generators, and it is also a chance to gain a lot of email subscribers.

5. Join industrial events and tradeshows to collect email

When businesses attend tradeshows, they may have opportunities to collect organic contacts and new leads, send these leads an opt-in email, and ask them to subscribe.

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